This is where it started, the personalisation project for Armoury Square that saw over 18,000 personalised plaques for the club. The area outside the Armoury Store at Emirates Stadium was transformed with personalised stones as part of a wider Arsenalisation project.
The system that allowed many thousands of Arsenal supporters to purchase a personalised stone is the backbone of the Fundit Now fundraising tool, administering over 18,000 orders to include messages of birthdays, anniversaries, and family memories and even eight marriage proposals to be set in stone as a lasting legacy at the club.
Plus, as part of the project, 11 legends’ benches were created to act as a permanent celebration within this space and create a real focal point at the club. “To have a bench with my name on at Emirates stadium, and be surrounded by all these wonderful and dedicated supporters, what more could I ask for?” Charlie George Armoury Square
Arsenal Chief Executive Ivan Gazidis on Arsenalisation “Our players, supporters and staff are immensely proud of Emirates Stadium, and by taking steps to illustrate and celebrate our rich history, we cement its place as not only the best stadium in the country but, more importantly, our home.”
“We wanted the fans to have their space, where they can have their own personal messages and be a permanent part of the stadium. The interest for Armoury Square has been incredible. As a consequence, we’ve had to expand the project further than we initially envisaged.”
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Armoury Square outside The Armoury. Emirates Stadium
